{"id":1218,"date":"2024-05-04T23:54:24","date_gmt":"2024-05-04T21:54:24","guid":{"rendered":"https:\/\/gecelca.systemweb.co\/?page_id=1218"},"modified":"2025-04-21T18:49:29","modified_gmt":"2025-04-21T16:49:29","slug":"comercializacion-energia-electrica","status":"publish","type":"page","link":"https:\/\/gecelca.com.co\/en\/unidades-de-negocio\/comercializacion\/comercializacion-energia-electrica\/","title":{"rendered":"Marketing of electric energy"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb120deg\u00bb background_color_gradient_stops=\u00bb#154280 5%|#154280 30%|#0e9153 73%|#01dc02 95%\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_module=\u00bb953″ saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb10px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||11px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dmpro_breadcrumbs bc_home_icon=\u00bbon\u00bb bc_separator_icon=\u00bb5||divi||400″ bc_schema=\u00bboff\u00bb bc_separator_color=\u00bb#FFFFFF\u00bb bc_item_padding=\u00bb0px|0px|0px|0px|false|false\u00bb admin_label=\u00bb Pro Breadcrumbs\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb items_font=\u00bb|700|||||||\u00bb items_text_color=\u00bb#FFFFFF\u00bb hover_text_color=\u00bb#FFFFFF\u00bb active_text_color=\u00bb#FFFFFF\u00bb background_enable_color=\u00bboff\u00bb custom_margin=\u00bb-2px|||||\u00bb custom_padding=\u00bb||14px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/dmpro_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ make_equal=\u00bbon\u00bb use_custom_gutter=\u00bbon\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/gecelca.com.co\/en\/wp-content\/uploads\/2024\/06\/Trabajador.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb64%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbtop_left\u00bb width=\u00bb100%\u00bb max_width=\u00bb2560px\u00bb height=\u00bb698px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb2560px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb100%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbcenter_right\u00bb background_horizontal_offset=\u00bb100%\u00bb custom_padding=\u00bb63px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb height_tablet=\u00bb40vw\u00bb height_phone=\u00bb40vw\u00bb height_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5%|4%|5%|5%|true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bb1f09816e-184e-4ce5-a4cf-b39c52c423ca\u00bb text_font=\u00bbNanum Gothic||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#154280″ header_2_font_size=\u00bb25px\u00bb header_2_letter_spacing=\u00bb1px\u00bb header_2_line_height=\u00bb1.1em\u00bb header_4_font=\u00bb|600|||||||\u00bb max_width=\u00bb93%\u00bb custom_margin=\u00bb||30px|-44px|false|false\u00bb custom_margin_tablet=\u00bb|||-11px|false|false\u00bb custom_margin_phone=\u00bb|||-11px|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb55px\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ELECTRICITY COMMERCIALIZATION<\/h4>\n

<\/h2>\n

<\/h2>\n

GECELCA is a company that generates and commercializes electricity, committed to the timely and effective fulfillment of its customers’ requirements.<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bb1f09816e-184e-4ce5-a4cf-b39c52c423ca\u00bb text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb1.9em\u00bb max_width=\u00bb98%\u00bb custom_margin=\u00bb-9px||30px|-45px|false|false\u00bb custom_margin_tablet=\u00bb|||-12px|false|false\u00bb custom_margin_phone=\u00bb|||-12px|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

We buy and sell electricity in the wholesale market to serve commercial operations and end users.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.3″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb646px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-128px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb1.9em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

The commercialization of electricity is based on current regulations and the procedures established by the company for their strict compliance. To this end, GECELCA S.A. E.S.P. considers the following guidelines for decision-making:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_css_free_form=\u00bb.et_pb_main_blurb_image {|| vertical-align: middle;}\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb image=\u00bbhttps:\/\/gecelca.com.co\/en\/wp-content\/uploads\/2024\/05\/lista-tareas.svg\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb54px\u00bb module_class=\u00bbvalign-center\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb custom_padding=\u00bb26px|18px|26px|18px|true|true\u00bb animation=\u00bbleft\u00bb custom_css_main_element=\u00bbmin-height:150px; \u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb]<\/p>\n

Periodically review the evolution of the country’s hydrological variables such as reserves and water contributions, as well as the overall expected hydrological conditions.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/gecelca.com.co\/en\/wp-content\/uploads\/2024\/05\/icon-edi-torre.svg\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb54px\u00bb module_class=\u00bbvalign-center\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb custom_padding=\u00bb19px|18px|19px|18px|true|true\u00bb animation=\u00bbleft\u00bb custom_css_main_element=\u00bbmin-height:150px; \u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb]<\/p>\n

Understand the annual maintenance plan for GECELCA’s own and commercialized plants and estimate the energy available for sale to non-regulated customers and sector agents.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/gecelca.com.co\/en\/wp-content\/uploads\/2024\/05\/icon-calendar.svg\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb54px\u00bb content_max_width=\u00bb919px\u00bb module_class=\u00bbvalign-center\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font=\u00bb–et_global_body_font||||||||\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb height=\u00bb169px\u00bb custom_padding=\u00bb29px|27px|29px|27px|true|true\u00bb animation=\u00bbleft\u00bb custom_css_main_element=\u00bbmin-height:150px; \u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb]<\/p>\n

Inspect the construction and operation schedule of new generation projects to identify increases in the country’s installed capacity.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb image=\u00bbhttps:\/\/gecelca.com.co\/en\/wp-content\/uploads\/2024\/05\/icon-lupa.svg\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb54px\u00bb module_class=\u00bbvalign-center\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb height=\u00bb173px\u00bb custom_padding=\u00bb34px|10px|34px|10px|true|true\u00bb animation=\u00bbleft\u00bb custom_css_main_element=\u00bbmin-height:150px; \u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb]<\/p>\n

Monitor the evolution of the spot price in the wholesale energy market, as well as the projections made by the market administrator.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/gecelca.com.co\/en\/wp-content\/uploads\/2024\/05\/icon-finanzas.svg\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb54px\u00bb module_class=\u00bbvalign-center\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb custom_padding=\u00bb10px|18px|10px|18px|true|true\u00bb animation=\u00bbleft\u00bb custom_css_main_element=\u00bbmin-height:150px; \u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb]<\/p>\n

Monitor the market’s evolution concerning the prices and quantities of energy contracted by generating and marketing agents through the transactional mechanisms in place for the regulated market.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/gecelca.com.co\/en\/wp-content\/uploads\/2024\/05\/icon-lupa-doc.svg\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb54px\u00bb module_class=\u00bbvalign-center\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb height=\u00bb157px\u00bb custom_padding=\u00bb39px|26px|39px|26px|true|true\u00bb animation=\u00bbleft\u00bb custom_css_main_element=\u00bbmin-height:150px; \u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb]<\/p>\n

Analyze the market administrator’s reports on the behavior of contract prices and transactions in the energy market.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||17px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-110px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion closed_toggle_text_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#154280″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ custom_css_free_form=\u00bb.et_pb_toggle_close {background-image: linear-gradient(120deg, #154280 60%, #0e9153 100%) !important;}\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][et_pb_accordion_item title=\u00bbELECTRICITY MARKETING TO SECTOR AGENTS\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font=\u00bb–et_global_body_font||||||||\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

One of the most important segments of GECELCA S.A. E.S.P. is the marketing of its available electricity for sale to other sector agents, dedicated to the activity of generation and\/or marketing of electricity to serve their market and\/or cover exposure risks in the Electricity Market.<\/p>\n

The sale of electricity can occur through public or private calls issued by sector agents or through direct contracting.<\/p>\n

\n
\n
\n If you would like GECELCA S.A. E.S.P. to participate in any of these processes, you can contact us at the email address
\n comercial@gecelca.com.co<\/a>. The costs associated with participating in these procurement mechanisms are fully assumed by GECELCA S.A. E.S.P.\n <\/div>\n<\/p><\/div>\n<\/div>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbELECTRICITY MARKETING TO UNREGULATED USERS\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font=\u00bb–et_global_body_font||||||||\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb open=\u00bbon\u00bb sticky_enabled=\u00bb0″]<\/p>\n

[et_pb_section global_module=\"5373\"][\/et_pb_section]<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbMEASUREMENT MANAGEMENT CENTER\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font=\u00bb–et_global_body_font||||||||\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

[et_pb_section global_module=\"5232\"][\/et_pb_section]<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbSIGNIFICANT DEVIATIONS\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb body_font=\u00bb–et_global_body_font||||||||\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.9em\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

[et_pb_section global_module=\"5236\"][\/et_pb_section]<\/span><\/p>\n

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